It's no secret Alexa Chung was one of my favorites of 2009. I oooohd and aaaahd over every move she made and watched for every new outfit inspiration she gave us. She didn't have a movie to promote like the rest of the girls, but she did have a brand spanking new (now defunct) MTV talk show and a fantastic It Girl personality to introduce to the US.
Sadly it seems that Alexa was not as big of a hit with the MTV set as she was with the fashion set. While fashionistas called to her and wanted to make her one of the biggest deals NY's seen in a while, MTV decided her particular brand of British humor wasn't working for them after a mere 6 months. She was front and center at many of NYC's most prominent fashion events and of course a fixture during fashion week (I even had a few sightings myself). Her cool Brit It girl style translated perfectly and gave us tons of inspiration and a new outlook on the ability to wear black booties with everything (for me at least). 75% of my inspiration folder consists of Alexa's daily looks (courtesy of the now defunct What Alexa Wore Today blog) and we hope that the demise of her shortly lived MTV talk show doesn't mean that we New Yorkers will lose our dose of the coolest girl out there.
We have a feeling that Alexa won't stay unemployed for much longer...










