Let's face it, London Fashion Week is incredibly hip. Sure NYFW was all sorts of edgy fun, but something about those Brits just screams It Girl with every step.(Maybe it's because they call it Autumn/Winter instead of Fall/Winter, that just sounds cooler). And no one does "it girl" quite like our girl Alexa Chung.

As per usual Alexa was runway-side at some of the coolest collections - including House of Holland, Christopher Kane and Topshop Unique. Our favorite hipster/model/it girl/trendsetter was her usual effortless impossibly chic self, even changing my beliefs on the denim on denim debate. She also wore a star print top that had me running to my local Urban Outfitters for a similar navy and polka dotted blouse I spotted there. And as always Alexa gave props to Ms. Luella Bartley with her Luella cardigan over an adorable white lace dress. All this and we haven't even gotten to the Burberry show yet.

Hopefully more to come from Alexa Chung at LFW AW2010, but if you can't wait for your next Alexa sartorial fix, check out her "Today I'm Wearing" column for Vogue UK, part of the March cover girl's job for the mag.